Some might say that General Motors’ stubbornness to run after Tesla with its wide range of US and Chinese all-electric vehicles is misdirected. Others will remind everyone about Tesla’s market capitalization and current star power.
Indeed, another recent study concluded that Tesla is among the most valuable US brands in 2024, with a potential of more than $58 billion. Sure, it was just in tenth place as Starbucks, Instagram, Verizon, Facebook, Walmart, Amazon, Google, Microsoft, and Apple all sit higher, with an almost tenfold increase for the latter at over $516 billion! But there’s no other automaker in that top ten list, right?
As such, you could say that General Motors is right to play its EV card in a bid to catch up to Tesla or at least become the runner-up instead of companies like Ford or Stellantis. Their concerted assault happens across all segments and values, including at the top through Cadillac. The brand already has the 2024 Lyriq on sale, and a flagship called Celestiq costs no less than $340k if you want it all fancy and bespoke.
But they will soon offer even more options with the 2025 Cadillac Escalade IQ and 2026 Vistiq three-row CUV – and the affordable zone is not neglected either, at least as far as premium brands understand ‘cheap.’ That area will be occupied by the recently priced 2025 Optiq compact luxury crossover SUV, which is basically the EV counterpart of the Cadillac XT5, including dimensions – though not price.
Indeed, the latter starts at $44k while the China-made Optiq kicks off at $54k, which is very close to the $58,590 Lyriq and a good deal above the upcoming $35k Chevrolet Equinox EV cousin. Well, at least it’s not $64,500 like the Acura ZDX, which shares the BEV3 platform and Ultium technology with the Buick Electra E4 and E5, Chevy Equinox and Blazer EV, Honda Prologue, as well as the Caddy Lyriq and Optiq.
Anyway, the rumor mill and the imaginative realm of digital car content creators think there’s enough space below the Optiq for an even smaller, more affordable compact SUV in Cadillac’s IQ family. More precisely, Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm, and this pixel master envisioned the looks of a Caddy XT4 counterpart with electric power under the hood.
So, what do you think? Could and should Cadillac go down with the MSRP and dimensions into the subcompact sector and create its first all-electric vehicle at less than $50k? Or is this design project merely wishful thinking?
