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As GM Authority has been covering, Costco members have been enjoying attractive discounts on select GM electric vehicles—including the Blazer EV, Equinox EV, and Lyriq—for the past few weeks and will continue to do so in the next coming weeks. With that in mind, it appears as though the Detroit-based automaker will increasingly utilize the Costco Auto Program for EVs moving forward.
According to a report from CNBC, General Motors is looking to use this initiative to expand its offerings through the member-only discount program to more mainstream models. All three aforementioned EVs are eligible for a $1,000 discount, which can be a nice bonus added on top of the $7,500 Federal tax credit.
“We have a great partnership with Costco, and I’m really bullish on Costco because I like their brand,” GM North America President Marissa West remarked during a recent interview. “I am encouraging the team to see how we can build this partnership.”
Perhaps most interestingly, The General actually has more EVs than ICE-powered vehicles in the Costco Auto Program. In fact, the only other GM models in the program are the Chevy Silverado 1500 and GMC Sierra 1500. As such, it’ll be intriguing to see if the electric versions of these full-size pickup trucks will be similarly incentivized through the membership program.
“Our membership has always liked new things, and EVs are absolutely new to the marketplace,” Costco Auto Program General Manager Jay Maxwell claimed. “This is a great way for the [automakers] to market and get their EVs out in front of people that are interested. Costco has a very strong demographic that fits well with EV buyers. There’s some pretty strong incentives going on in the market for EVs right now, so they get that additional value on top of it. It really makes it a compelling offer to somebody who is considering an EV.”
It’s worth noting that General Motors is also the exclusive automotive partner for Costco Auto in Canada.