Mr Beast has finally taken the crown of YouTube’s most subscribed channel.
Jimmy Donaldson born 1998 (Kansas), known worldwide on the internet as Mr Beast. He runs the channel famous for its elaborate challenges and extravagant giveaways, posted on X that Mr Beast had reached over 266 million subscribers, passing the popular Indian music channel T-Series. At the time of writing, his subscriber count had soared to 269 million. T-Series currently has around 266 million.
Youtuber Mr. Beast.
Business Insider contacted YouTube for comment but didn’t immediately hear back.
“After 6 years we have finally avenged Pewdiepie,” wrote the content creator on Sunday — a reference to YouTuber Felix Kjellberg, also known as PewDiePie, who held YouTube’s number-one spot until he was overtaken by T-Series in 2019.
In the midst of the digital era, watching and discovering YouTubers doesn’t seem so far-fetched, but in 2011 it wasn’t that easy. It was then when Donaldson, under the name “MrBeast6000”, started uploading videos to the platform completely anonymously, with his mother being unaware of all this, until she found out when he reached 10,000 subscribers a few years later.
At first, his YouTube videos didn’t get many views, until that changed in January 2017. With the video “Counting to 100,000” he got tens of thousands of views in just a few days. Although it originally took 40 hours to produce, the published video is about 24 hours long.
He was also one of those chosen to test and present YouTube’s new feature of including audio tracks in different languages, in order to reach a wider audience. He put it into practice by dubbing most of his videos into 11 languages.
It is hard to believe that being so young, it is so successful, especially if you have not followed its trajectory in recent years.
Sources: Business Insider, Marketing4ecommerce