Video: Cadillac Celestiq Stars In New ‘A Bespoke Journey’ Ad

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General Motors has released a new video showcasing the Cadillac Celestiq, the luxury brand’s latest all-electric flagship sedan. The video, titled “A Bespoke Journey,” runs for about one-and-a-half minutes and offers an immersive look into the personalized experience that the Celestiq promises to deliver. The first units of the Celestiq are slated for release for the 2025 model year.

A Cadillac Celestiq parked in a driveway.

The video opens with a couple approaching the Cadillac Celestiq in their driveway, with the sedan adorned in a striking shade of Habanero orange paint. The journey begins on a picturesque two-lane road winding through a dense forest. Here, the driver adjusts the opacity of the Smart Glass Roof, managing the amount of natural light entering the cabin.

As the journey continues, the driver engages the GM Super Cruise driver assist feature, demonstrating the vehicle’s advanced semi-autonomous driving capabilities. With hands off the wheel, the Celestiq smoothly navigates the road. The video also highlights the 38-speaker AKG Studio Reference audio system, as well as the expansive 55-inch HD display on the dashboard.

The video then transitions to the city, where the driver accelerates down a straight road, showcasing the Celestiq’s impressive power. The onboard GM Ultium powertrain delivers 600 horsepower and 640 pound-feet of torque, propelling the sedan to 60 mph in less than four seconds. The couple finally arrives at their urban destination, concluding their journey.

Originally anticipated for the 2024 model year, GM Authority has confirmed that the Cadillac Celestiq will in fact be introduced as a 2025 model. Each unit is hand-built at the GM Global Technical Center in Warren, Michigan, emphasizing the bespoke nature of this luxury vehicle. Production will be highly exclusive, with GM Authority sources indicating an annual output of only 100 to 150 units, making each Celestiq relatively rare.

The Celestiq is built on the GM BEV3 platform and features a 111 kWh GM Ultium battery paired with dual GM Ultium Drive motors.

Check out the full video right here: